Bipin V B Performance Marketer

How Flipkart & Amazon Actually Make Money The business engine behind Big Billion Days and the Great Indian Festival — and why it looks nothing like a normal retail P&L TL;DR: Neither Flipkart nor Amazon India makes real money selling products. Flipkart Internet posted ₹20,493 crore in FY25 revenue and still lost ₹1,494 crore; Amazon Seller Services did ₹30,139 crore and narrowly broke even with a ₹374 crore loss. The actual profit engines are advertising (retail media), marketplace commissions, logistics, and fintech — not the discounts you see during the sale season. Big Billion Days and the Great Indian Festival exist to pull new users and sellers into that four-part machine, not to move inventory at a profit. In this article The real business model Marketplace commissions Retail media: the actual profit centre Logistics as a revenue line Fintech & private labels Sale season vs. the rest of the year Flipkart vs Amazon: FY25 scorecard FAQs T...

Festive Season 2026: What Google, YouTube & India's Own Retail Data Say About Winning Diwali & Onam Sales ...and what it means for Kerala brands specifically Updated September 2026 — with fresh Redseer, Datum & Google India numbers Festive-season demand doesn't start on Diwali night — search interest climbs from August. India's festive shopping season isn't a discounting event anymore — it's a full-funnel media war that starts in August and peaks well before Diwali night. Google and YouTube's "A Marketer's Playbook to Win This Festive Season" laid out the behavioural shifts, and India's own retail trackers — Redseer, Datum Intelligence and CAIT — have since published their 2026 forecasts. Read together, they tell one story: the season is bigger, it starts earlier, and it rewards brands that show up before the discount does. This post pulls ...

Connected TV (CTV): The Complete Marketer's Guide Why the big screen is no longer optional in your media plan — and how to actually plan for it. India's television habits have quietly flipped. The living room hasn't changed — families still gather around the big screen every evening — but what that screen is has changed. It's increasingly a Connected TV (CTV), not a cable box. According to a joint 2026 study by WPP Media, The Trade Desk, and Ormax Media, CTV now reaches 207 million viewers across 62–65 million households in India , marking 3X growth since 2022. This isn't a metro-only or premium-only trend anymore — it's becoming mainstream. Here's what marketers, agencies, and Kerala-based brands need to know before planning their next CTV campaign. What Is CTV, and How Is It Different From OTT and Linear TV? Before diving into numbers, a quick clarification since these terms get used loosely: Linear TV — traditional cable, satellite, or DTH...

Meta Pixel + CAPI vs. Google's Single Tracking Method: 2026 Setup Guide Meta asks you to run two tracking systems side by side. Google collapsed its equivalent into one switch. Here is why the two platforms diverged and a complete setup walkthrough for beginners and experts alike. 1. Meta CAPI 2. Google Single Signal 3. Comparison 4. Meta Setup 5. Google Setup 6. Video Guides META: Parallel Client & Server Paths Browser Pixel Server CAPI event_id Dedup GOOGLE: Single Enhanced Conversions Toggle Web Tag Data Manager Enhanced Conversions 01 Why Meta Needs Pixel + CAPI The Meta Pixel runs client-side JavaScript in the visitor's browser. iOS App Tracking Transparency (ATT), Safari ITP, and desktop ad blockers cause browser-only tracking to lose significant conversion data. The Conversion...

Cultural Marketing / Seasonal Strategy Why Every Festival Ad You've Ever Scrolled Past Started as Something Completely Different Onam wasn't built for a sale banner. Neither was Christmas, Easter, or Halloween. And La Tomatina wasn't built for anything at all — it started as a fight. Here's the real history behind five festivals brands love to market around, and what that history should actually change about how you write the ad. In this article Why the backstory matters more than the hashtag Onam: a king's homecoming, hijacked by textile sales Christmas: how a solstice party became the world's biggest retail engine Easter: fertility rites in pastel wrapping paper Halloween: spirits, immigrants, and a candy industry nobody planned La Tomatina: proof that a festival can start from nothing What actually turns a festival into a marketing season So what do you do with a...