Bipin V B Performance Marketer

The Business of Quick Commerce: Revenue, Trends & Growth How Blinkit, Zepto and Instamart turn 10-minute delivery into a real business — and where the category is headed next. QUICK COMMERCE RETAIL MEDIA MARKET RESEARCH In this report Market size & growth pattern The 4-stream revenue model Why advertising is the real profit engine Consumer trend patterns to watch Case study: Blinkit vs Zepto vs Instamart What it means for marketers & D2C brands Quick commerce has gone from a pandemic-era experiment to one of India's biggest retail stories in under five years. What started as "groceries in 10 minutes" is now a full-blown media and retail business — and the numbers behind it are staggering. 1. Market Size & Growth Pattern India's quick commerce segment is now growing more than twice as fast as overall digital commerce. Industry estimat...

How to Track App Success: Metrics, Tools & Kerala Market Insights (2026 Guide) App Marketing · Attribution Stack Tracking Tools, App Success Metrics, and Why Kerala Is a Different App Market A practical field guide to AppsFlyer, Google Analytics, MoEngage and Route Mobile — and what actually moves the needle for app-based businesses targeting Kerala. Most app marketing teams collect data. Very few connect it to a decision. This piece breaks down the core tracking stack behind any serious app-based business, the metrics that actually define app success, and the specific dynamics of Kerala as a market — from language and device behavior to trust signals that outperform generic paid reach. In this article Why tracking infrastructure comes before ad spend The core tracking stack: AppsFlyer, Analytics, MoEngage, Route Mobile App success metrics that matter Kerala as an app market: what's different ...

India's digital advertising pie just crossed ₹94,700 crore, growing 26% in a single year. But the real story of 2026 isn't just growth — it's who's fighting for the No. 3 spot behind Google and Meta. Spoiler: it's not a global tech giant. It's homegrown, cricket-obsessed, and streaming its way into every marketer's media plan. 1. Google India – Still the King of Search Google India ends FY26 with ₹34,742 crore gross ad revenue. Search and YouTube are non-negotiables in any full-funnel Indian media plan; there is simply no substitute for intent-driven traffic. But the cracks are showing. Google's core ad-reseller business is facing margin pressure, and AI-native search tools are beginning to eat into query share that was once the sole domain of Google Search. But for now, it's the default starting point for performance marketers. Best for: Search intent, YouTube mid-funnel video, app install campaigns, and remarketing with GDN. 2. Meta India The ...