Bipin V B Performance Marketer

The Agentic Economy: Why 75% of Companies Adopted AI Agents but Only 15% See ROI AI is moving from answering questions to doing the work. Here is what that shift means, what it needs underneath, and how to start in 90 days. 8 min read AI agents WhatsApp and Meta Updated Sept 2026 What is it Key numbers The 75/15 gap 5 layers Case studies 90-day plan India angle FAQ Quick summary A chatbot answers. An AI agent acts : it recommends, sells, refunds and follows up. About 75% of enterprise leaders say they have adopted agentic AI, yet only about 15% see real returns. The blocker is rarely the model. It is integration, data and governance . Messaging apps like WhatsApp are becoming the main place where agents meet customers. This guide breaks down Meta's report "Beyond chatbots: The agentic economy is here" in plain language, adds context, and flags where you should stay skeptical. What is the agentic economy? The agentic economy is a market whe...

Connected TV (CTV): The Complete Marketer's Guide Why the big screen is no longer optional in your media plan — and how to actually plan for it. India's television habits have quietly flipped. The living room hasn't changed — families still gather around the big screen every evening — but what that screen is has changed. It's increasingly a Connected TV (CTV), not a cable box. According to a joint 2026 study by WPP Media, The Trade Desk, and Ormax Media, CTV now reaches 207 million viewers across 62–65 million households in India , marking 3X growth since 2022. This isn't a metro-only or premium-only trend anymore — it's becoming mainstream. Here's what marketers, agencies, and Kerala-based brands need to know before planning their next CTV campaign. What Is CTV, and How Is It Different From OTT and Linear TV? Before diving into numbers, a quick clarification since these terms get used loosely: Linear TV — traditional cable, satellite, or DTH...