Bipin V B Performance Marketer

How to Track App Success: Metrics, Tools & Kerala Market Insights (2026 Guide) App Marketing · Attribution Stack Tracking Tools, App Success Metrics, and Why Kerala Is a Different App Market A practical field guide to AppsFlyer, Google Analytics, MoEngage and Route Mobile — and what actually moves the needle for app-based businesses targeting Kerala. Most app marketing teams collect data. Very few connect it to a decision. This piece breaks down the core tracking stack behind any serious app-based business, the metrics that actually define app success, and the specific dynamics of Kerala as a market — from language and device behavior to trust signals that outperform generic paid reach. In this article Why tracking infrastructure comes before ad spend The core tracking stack: AppsFlyer, Analytics, MoEngage, Route Mobile App success metrics that matter Kerala as an app market: what's different ...

Deep Pockets Don't Save Bad Management: What Dunzo and BYJU'S Teach Us About Survival It was backed by Google. It was built on reliance. It was in debt to Meta. And it still shut down with 400+ employees not paid. This is not a one-off company for those who have been following the startup story of India for the last couple of years. It is a pattern. Dunzo, BYJU'S, Blu Smart. Big names, bigger cheques and still collapse. And yet, in those very same cut-throat industries, Zepto, Blinkit, Swiggy Instamart and PhysicsWallah not only survived but also found a way to sustainable growth. So what is it that really divides the two piles? Not the amount of the funding round. The management. In each of the following failures there is a direct competitor in the same sector facing the same market pressure who made a different call – and survived it. The Myth We Need to Kill: "Well-Funded" Means "Safe" Founder pitch decks love to s...