Festive Season 2026 Marketing Playbook: How Google & YouTube Data Shows Brands Winning
Festive Season 2026: What Google, YouTube & India's Own Retail Data Say About Winning Diwali & Onam Sales ...and what it means for Kerala brands specifically Updated September 2026 — with fresh Redseer, Datum & Google India numbers Festive-season demand doesn't start on Diwali night — search interest climbs from August. India's festive shopping season isn't a discounting event anymore — it's a full-funnel media war that starts in August and peaks well before Diwali night. Google and YouTube's "A Marketer's Playbook to Win This Festive Season" laid out the behavioural shifts, and India's own retail trackers — Redseer, Datum Intelligence and CAIT — have since published their 2026 forecasts. Read together, they tell one story: the season is bigger, it starts earlier, and it rewards brands that show up before the discount does. This post pulls ...