Bipin V B Performance Marketer

Festive Shopping in India Just Changed the Rules — Here's the 2026 Marketer's Playbook India's Festive Season 2026: Key Consumer Spending & Discovery Insights Budgets are up, shoppers are waiting longer to buy, and discovery now happens on lock screens and idle TVs, not just search bars. Here's what a new consumer study means for how you plan this festive season. TL;DR for the time-pressed marketer 77% of Indian shoppers have raised their festive budget this year. Trust in a brand now beats discounts as the #1 purchase driver. Shoppers are buying later — often inside the final week — and 73% still check out online no matter how they discovered a product. If your festive plan still leads with "biggest sale" messaging and peaks a month early, it's built for last year's shopper. Jump to a section. 1. Festive budgets are up, across every segment 2. Trust is quietly beating the discount 3. The rise of the last-minute shoppe...