Expanding from Meta Ads to Google Ads
Are you a Meta-first advertiser eyeing Google Ads? Expanding into Google’s ecosystem offers a powerful opportunity to diversify your PPC strategy and reach intent-driven audiences. This guide will walk you through when, why, and how to make the transition for maximum growth. Why Expand into Google Ads? 1. Rising Costs on Meta Ads As competition increases and audiences saturate, acquisition costs on Meta tend to rise. Diversifying into Google Ads can help mitigate these challenges. 2. Intent-Driven Targeting Unlike Meta’s behavioural targeting, Google Ads focuses on search intent, making it ideal for capturing high-intent buyers actively searching for your products or services. 3. Broad Campaign Options Google offers a variety of campaign types: Search & Shopping : Capture bottom-funnel conversions. Performance Max : Automate targeting across Search, Shopping, YouTube, and more. Demand Gen & YouTube : Build awareness and nurture top-of-funnel audiences. When Should You Expa...