Posts

Answer Engine Optimization: 6 AI Models

Image
AI-powered search engines are revolutionising how users access information, making it crucial for SEO professionals to adapt their strategies. This blog dives into six influential AI models and offers actionable tips for optimising content. Google AI Overviews Overview Powered by Google's Gemini AI, AI Overviews generate instant summaries from various sources that appear prominently in search results. These summaries rely heavily on Google's search index. SEO Implications Ranking highly in Google’s organic search results remains vital, as 46% of AI Overview citations come from the top 10 results. AI overviews are especially beneficial for transactional and informational queries, driving additional clicks. Optimization Tips Focus on traditional SEO strategies, such as technical optimisation, high-quality content, and strong on-page SEO. Aim for rankings within the top 20 Google results for higher inclusion chances. Adjust Google Extended settings to control the use ...
Post a Comment
Read more

Expanding from Meta Ads to Google Ads

Image
Are  you a Meta-first advertiser eyeing Google Ads? Expanding into Google’s ecosystem offers a powerful opportunity to diversify your PPC strategy and reach intent-driven audiences. This guide will walk you through when, why, and how to make the transition for maximum growth. Why Expand into Google Ads? 1. Rising Costs on Meta Ads As competition increases and audiences saturate, acquisition costs on Meta tend to rise. Diversifying into Google Ads can help mitigate these challenges. 2. Intent-Driven Targeting Unlike Meta’s behavioural targeting, Google Ads focuses on search intent, making it ideal for capturing high-intent buyers actively searching for your products or services. 3. Broad Campaign Options Google offers a variety of campaign types: Search & Shopping : Capture bottom-funnel conversions. Performance Max : Automate targeting across Search, Shopping, YouTube, and more. Demand Gen & YouTube : Build awareness and nurture top-of-funnel audiences. When Should You Expa...
Post a Comment
Location: India
Read more

History and Evolution of SEO(Search Engine Optimisation)

Image
History Of SEO The  September 11, 2001 attacks   transformed the internet landscape, increasing demand for timely information and prompting changes in Google's operational strategies and search engine optimisation practices. Impact on Search Engine Optimization (SEO) The urgent need for up-to-date content following the attacks resulted in improved SEO rankings for websites that provided timely updates. This shift underscored the importance of search engines as primary information sources during crises, leading to enhancements in crawling and indexing processes. As a result, Google and other search engines began prioritizing real-time updates and breaking news, which continues to influence SE O practices today. Ongoing Evolution of Search Engines The urgent need for timely content after the attacks improved SEO rankings for sites providing updates. This shift emphasized search engine optimization as search engines became key information sources during crises, enhancing crawling...
Post a Comment
Read more